Revolutionizing the Food System Through Bread With William Schumacher
As people become more conscious of their health, there is an increasing demand for tasty and nourishing food. However, finding fresh quality products may mean traveling significant distances or paying an excessive amount. With these burdens, it is no surprise that a lot of people are adopting unhealthy lifestyles and eating habits.
In this episode, William Schumacher discusses the problems with our present food system and how food science may help to solve them. Before sharing his thoughts, he shares about Uprising Food's humble beginnings, the products they sell, and his vision for the company's future. William also reveals three things you should focus on for a happy and healthy life.
If you are conscious about your health and you want to get your hands on tasty and nutritious food, then tune in to this episode!
Here are three reasons why you should listen to the full episode:
Discover the tasty and healthy products offered by Uprising Food.
Uncover why our food system is broken.
Learn William’s advice for a happy and healthy life.
Resources
Episode Highlights
About Uprising Food
William and his co-founders started the company to address the broken food system inherited from the industrialized era.
Many staple foods solely focus on feeding people on a large scale without taking their health into account. .
His company aims to tackle the bread industry and revolutionize the ingredients that promote wellness to its consumers.
While incorporating healthy ingredients into his recipe, he doesn’t want to compromise the taste and freshness of his bread.
Fresh Food Delivered at Your Doorstep
Uprising Food is a modern farm market at a digital scale.
Consisting of proprietary formulas, his products are able to last long despite the multiple delivery processes.
Uprising Food’s products come straight out of the oven, froze immediately, and are shipped straight to your house.
Freezing the bread not only preserves its denseness, but also gives the consumer a farm quality experience.
Uprising Food’s Healthy and Tasty Bread
Their bread is similar to those found in the farmers’ market, except that it has a longer shelf life.
They think of themselves as a foreign market artist in a bakery.
The mouthfeel and taste of their bread are similar to what people are used to eating.
Their bread has a mild nutty sourdough flavor with a chewy center and crispy crust.
Given the bread’s denseness, it aims to hold a sandwich without falling apart.
The Shark Tank Experience
It was an opportunity of a lifetime.
Even though William and his wife didn’t get the deal, being on Shark Tank was a dream come true.
They gained a lot of customers after the series.
Why Is the Bread Not Pre-sliced?
It was not pre-sliced on purpose.
The crust protects the bread from oxidation and loss of moisture.
It also allows flexibility for people who have different preferences on the thickness of their bread slices.
His Experience Working With His Wife
He loves it because they can explore different perspectives.
In the early days of Uprising Food, his wife financially supported the company and worked a full time job in consumer products.
When the time was right, she became a full-time employee.
The couple learned to juggle their private life and business as they proceed.
How William Maintains His Health and Wellness
William considers his spiritual well-being to be of the utmost importance. He prays for about 30 to 60 minutes every morning to connect with God.
Along with his spiritual life is maintaining a healthy relationship with his wife.
After having his spiritual health and marital relationship in check, William focuses on his physical health.
He created a practical strategy for himself to maintain a healthy lifestyle. Listen to the full podcast to know more.
Uprising Chips
The company offers a variety of products apart from bread.
They recently launched the Uprising Superfood Chips.
It has a crispy texture while implementing the same health science of the bread.
You can expect more products from their company in the coming years.
Where Can I Get The Bread?
Uprising Food’s bread is only available online, but its chips are available at Meijer, a grocery store in the Midwest.
William wants to maintain this business setup for now.
Uprising Food can serve a lot of people online without becoming a retailer.
At the same time, they could avoid the pitfall of compromising the quality of their ingredients.
Uprising Food’s Bundle
In the bundle, you will receive two loaves of bread and four single-serve packs of chips.
They designed it in such a way that people can try all their products and decide their preference.
William’s Passion About the Supply Chain
With his understanding of the supply chain, he notices that people don’t have enough visibility of the process.
He urges people to reconsider their consumption of cheap and readily available food.
Uprising Foods aims to build a multinational supply chain that provides affordable, high-quality products.
Their company is working hard to be more accessible to people with fewer means.
How William Feels Radically Loved
Radically loved means being loved despite one’s imperfections.
For William, his spiritual and marital relationship makes him feel radically loved.
You are loved for who you are, not by how others want you to be.
5 Powerful Quotes from This Episode
[06:15] “We need an uprising in how we think about our scaled food system. What is available to people? Where is it available? What ingredients are even in these things? How do we get this to everybody?”
[10:54] “We have developed a proprietary formula where we can give people longer than normal farm market shelf life…[and] get that farm market quality experience with our bread.”
[23:49] “Information alone was not going to be the key [to a healthy life]. It was finding things that were practical and implementable.”
[27:53] “Oftentimes, you have to hit a very specific cost structure in order to be a partner of a retailer. So in order to hit those cost structures, what often happens is you have to cheapen the product.”
[37:45] “Radically love means love despite my imperfections.”
About William
William Schumacher is the co-founder and CEO of Uprising Food. When the company started, they only had one goal in mind: to make the tastiest and healthiest bread. It was their vision to make products that help people stay healthy. True to this ideal, Uprising Food is known for its low-carb, superfood-packed bread. They recently branched out and started their line of Uprising Superfood Chips.
Before William started revolutionizing the world with health science, he worked for CPG Procter & Gamble Co as a brand manager. It gave him a vast e-commerce and supply chain experience that helped him grow his business.
Driven by his entrepreneurial spirit and passion for healthy food, he left the billion-dollar company to launch Uprising Food in 2019. Since its inception, the company has sold thousands of fresh products to satisfied customers. It is now on its way to becoming a game-changer in the billion-dollar health industry.
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